Video/Animation
Cadillac: Heather Lowery
Cadillac wanted to find a way to market the new 2023 Escalade, while organically promoting agents of change in influential industries that coincide with their target markets. In partnership with them, we decided the best way to accomplish this goal was a "day in the life" short documentary. We showcased how Heather Lowery, CEO of Femme it Forward, is positively impacting the lives of young women.
Project Inspiration
Project Inspiration
A strategist, creative visionary, power-negotiator and dealmaker, Heather Lowery is the President and CEO of "Femme It Forward", the revolutionary multi-format music & entertainment company whose mission is to celebrate, educate and empower women.
Under the joint venture, Femme it Forward expands its reach across multiple genres of music and entertainment mediums including female-led music festivals, concerts, original content, comedy shows, philanthropic endeavors, panels, college engagements and much more. The series notably donates a portion of every ticket sold directly to charities supporting women in music education, career development, empowerment, homelessness, domestic abuse and incarceration.
PROJECT GOALS
The overall goal of this project was to show the continuum from inspiration, the affecting change, to the effects of the change, to how important it is not just for each one of us, but to the world, to continue this handing off of the baton of being change agents.
Previous
Next
