Video Production
Cadillac: Rick Williams
Our goal was to showcase Rick in his element, tap dancing, while at the same time showing him out and about designing shoes, running a business with his wife, and painting murals. We wanted to show his day to day while showing the things that ground him, his meditation through tap, and the reliable, luxurious transportation provided by the 2023 Escalade.
Project Inspiration
Project Inspiration
A strategist, creative visionary, power-negotiator and dealmaker, Heather Lowery is the President and CEO of "Femme It Forward", the revolutionary multi-format music & entertainment company whose mission is to celebrate, educate and empower women.
Under the joint venture, Femme it Forward expands its reach across multiple genres of music and entertainment mediums including female-led music festivals, concerts, original content, comedy shows, philanthropic endeavors, panels, college engagements and much more. The series notably donates a portion of every ticket sold directly to charities supporting women in music education, career development, empowerment, homelessness, domestic abuse and incarceration.
PROJECT GOALS
The use of tap dancing in this piece is also metaphorical. All of us, including Rick, wanted viewers to know that he isn’t “dancing” for anyone. He is all about being unapologetically him and pursuing his God given dreams, something he directly and indirectly speaks to others about doing the same.
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