Branding
Agape Naturals
The Agape Naturals Hair Festival is Detroit's only annual summer hair festival showcasing live art, music, food, and health/wealth-conscious guest speakers all centered around the love for hair of all kinds.
Project Inspiration
Project Inspiration
When visualizing the brand for the festival we wanted it to go for high energy and creativity with the colors and still represent a sense of community, excitement, and playfulness in the design. The word Agape is a
Greco-Christian term referring
to love, “the highest form of
love, charity” and “the love of
God for man and of man for
God”.
PROJECT GOALS
As the festival date approached we wanted to release some content that would show be exciting with utility so we filmed short creative clips of how people were expected to dress during the festival.
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LIMITED DROP CAMPAIGN
For this campaign, we photographed the image on location and used the image to create limited merchandise that was used to push the Agape Naturals brand forward while approaching the next annual event.
