Video/Animation
Lexus: DWDY
What “drives” each of us is our life’s purpose. It’s that thing or collection of things that we were put here to do. Lexus sought to partner with an entrepreneur for a digital piece to motivate others to “drive” what drives them, meaning to pour into their life purpose, so that they can make their lives better and improve society as a whole. Fashion designer Maxi James lives out her purpose every day, so Lexus trusted us to tell her story as she does so, while using the 2022 Lexus NX to navigate her journey.
About Project
About Project
We painted a fast-paced, thorough picture of James’ journey, highlighting her most transformative moments, and honing in on her consistent preparation for and achievement of elevation within her craft.
PROJECT GOALS
We then provided hope and inspiration people to act in their own lives, by driving home the point that James’ progress is not to just be applauded from afar, but is something that we can realistically replicate in our own lives, within our own purposes, with the right mindset and penchant for action.
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