Video/Animation

Listerine x Fortnite

Client Listerine

Year 2022

Type Film Production

Listerine is the most identifiable brand in the oral hardy industry. They have proven produced many advertisements across various mediums, over the course of several decades. So to keep commanding attention, they need to continue to bring new, fresh concepts to the table. In an attempt to embrace pop culture, Listerine partnered with SCRPTR to produce this Fortnite inspired commercial.

About Project

Over the course of several days, we helped Listerine produce a 15 second action-packed piece that shows the refreshing and healing effects of Listerine mouthwash.

PROJECT GOALS

The goals of this project were to appeal to both young and old demographics, by creating a spot that was brief, with identifiable faces from various demographics, and with an invocation of gaming culture that are younger audiences would immediately recognize.

FINALIZE PROJECT

Draw a line in the sand one-sheet we need a recap by eod, cob or whatever comes first. Productize open door policy horsehead offer, make corporate.

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