IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction
Por um escritor misterioso
Descrição
IHOP isn't changing its name. It's just promoting its new line of burgers
IHOb: Blunder—or Brilliant? Is there really such a thing as bad press?
Some People Don't Know What the P Means in IHOP, Let Alone the I, H and O - WSJ
IHOP to IHOb taste testing: Breakfast food restaurant promotes burgers
IHOP Causes a Social Media Sensation with Temporary Name Change - McGraw-Hill Introduction to Business
IHOP Changes Name To IHOb To Emphasize Burgers
IHOP faked its name change to IHOb to promote its burgers - The Washington Post
After teasing a name change, IHOP says b is for burgers
IHOP Is Changing Its Name to IHOb and Twitter Has Hilarious Reactions - Thrillist
IHOB Archives Coleman Insights
IHOP goes IHOb in social media blitz to draw the post-breakfast burger crowd - Los Angeles Times
IHOB: What people are saying about IHOP name change to International House of Burgers
What's in a name? How IHOP's name change stunt has us all talking.
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