Do consumers care about morality? A review and framework for
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The Effect of Consumer Perceptions of the Ethics of Retailers on Purchase Behavior and Word-of-Mouth: The Moderating Role of Ethical Beliefs

Conceptual framework of the study.

Consumer ethics: A review and research agenda - Hassan - 2022 - Psychology & Marketing - Wiley Online Library
Artificial intelligence based decision-making in accounting and auditing: ethical challenges and normative thinking

Ethical Marketing: A Business Value Added Framework (Source: Framework

Understanding the factors affecting consumers' behaviour when purchasing refurbished products: A chaordic perspective - ScienceDirect

Sustainability, Free Full-Text
Business Ethics, PDF, Business Ethics
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Utilitarianism: What It Is, Founders, and Main Principles

Do Consumers Care About Ethical-Luxury?

A Framework for the Consumer Psychology of Morality in the Marketplace - Campbell - 2018 - Journal of Consumer Psychology - Wiley Online Library

Frontiers Sustainability as Cognitive “Friction”: A Narrative Approach to Understand the Moral Dissonance of Sustainability and Harmonization Strategies
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