5 key reasons why data analytics is important to business
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Data analytics is the process of storing, organizing, and analyzing raw data to answer questions or gain important insights. Data analytics is integral to business because it allows leadership to create evidence-based strategy, understand customers to better target marketing initiatives, and increase overall productivity. Companies that take advantage of data analytics reap a competitive advantage because they are able to make faster changes that increase revenue, lower costs, and spur innovation.
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